For towns hoping to preserve any period of history, the trick is maintaining authenticity: castles, churches, shops, and streets – all must fit the time.
Another aspect of historic accuracy that most centuries-old villages take seriously is business signs.
Nobody wants to see McDonald’s anachronistic arches in the middle of a Medieval treasure like Tallinn’s old town, but to be fair, most of the shops and restaurants thrive or fail on the tourist trade. So the question is: how to find a balance between what works aesthetically and what advertises the business?
Few people could read in the Middle Ages, so signs had to be symbolic and easily understood. And the merchants of Tallinn have risen to the challenge and created artistic, eye-catching signs to grab tourists’ attention.
Whether advertising pretzels, beer, or coffee …
James & Terri